Monday, April 27, 2009

PROFESSIONALISM VS. HACKISM


4 color silkscreen 18'' X 24.
3 split fountains!

UGH! ACK! COUGH! WHEEZ! PUNCH! SCREEM! AAAAAAAAAAAAH!
o.k. got to get that out.
So I recently got hired to do this tour poster for my friends in the band To Kill A Petty Bourgeoisie. I did their last Euro tour print and that thing was a nightmare to print, because I didn't know what I was doing. This time around, I had learned a few tricks and was more ready for the job...well, at least I thought I was. I of course waited until the very last minute to do the poster, I was finishing the design two days before they left, and had 1 day to do all the printing. This would be fine, but I had to work the day that I wanted to print, so everything was pushed back until I got offf work at 11pm. I printed about 150 of these suckers from burning screens to finished product from 11pm to 9am. I didn't sleep.
o.k. but before I went to work that day I sent the band a proof of the design. they were totally into it, but they wanted me to add text that said the name of the other band on tour and they wanted it to say "tour 'o9". Fine, I said. Rushing to redo the text before heading to Kinkos to print out the separations and go to wwork.

I'm printing and printing and printing and then at 7 am in the morning, I realize. TO MY HORROR, I MISSPELLED THEIR BAND NAME! Oh God! This has happened to me 2wice. where I've misspelled really really important details. luckily the first time, I had enough time to reprint everything. This time, NO. They were leaving at like 3pm the next day and I physically just couldn't bring myself to figure out a way to print over my mistake and reposition the text. So I just had to deal with it.

I talked to the band the next day and I confessed. They were all stressed because of other tour details and they said it wasn't a big deal, but I felt fucking awefull about it. I still do. Anyway. I ended up giving them a discount on the prints, and told them to bring back any of the ones that they don't sell, and i'll print over them, repositioning the text and correcting the spelling mistake.
BOURGEOISIE is spelled BOURGEOISIE not, BOURGEIOSIE. UGH.

it's just terrible because the first go around, I was obcessing about getting the name spelled right. I quadruple checked. but then when they needed that last minute change, I must have just been looking at how all the text was fitting into it's little area, and spacing and other stuff, and I just overlooked it.

Lesson Learned. No matter how tired, or out of it, or dumb you feel. ALWAYS proof your text like 5 times before printing separations. Suffice to say, it will NEVER happen again.

The image is pretty. it's a drawing that I did on my friend Anna's face. I drew on her with a sharpie, took a photo, and printed it out, and then traced it. It was really nice to draw on someone. i'm going to do it again. I was trying to do some kind of goth version of the TARKUS cover. If you don't know. look it up.

oh. and I couldn't stand looking at the incorrect text anymore, so I switched it.
moving fucking on. I'm printing LP inserts today. Tons of band stuff in the works. Tees, aprons, 7'' , LP. etc. etc. etc.

4 comments:

fartresearch said...

Did you quadruple check your spelling of "quadrupel"?

dnml said...

fixed it fartnoise. Internet misspellings are VERY different than print misspellings. thanks so much for yr anal comment.

WKS said...

lol "flame"

I love this print danimal. nobody knows how to spell borgiosoisee. dont worry about it.
c u in june!!!! :)

WKS said...

p.s funny that u mention tarkus, i used to be obbessed with it!

http://tralfaz-archives.com/coverart/E/elp_tarkus_inner.jpg